Yellow Card’s Bold Move: A New Chapter in Africa

Let’s dive into the latest from Yellow Card, the Pan-African exchange making waves in the crypto scene. Yellow Card has decided to sunset its services for retail users and close its retail payments app. Instead, they’re pivoting their focus to the business-to-business (B2B) segment, fueled by growing interest in stablecoin payment services.

Strategic Shifts and Business Focus

In a recent email to users, Yellow Card laid out its ‘strategic shift’. This change allows them to zero in on offering stablecoin infrastructure at an enterprise level. It’s worth noting this pivot comes on the heels of a Series C funding round that supports their new B2B offerings.

What Yellow Card Told Mariblock

Yellow Card made it clear to Mariblock that this decision is in response to increasing demand for their stablecoin-fiat payment solutions, custody wallet services, and stablecoin issuance. Although specifics on the demand increase were kept under wraps, what’s known is that the company is poised for realignment in staffing to reflect its new direction.

Retail users are advised to withdraw funds by the year-end, with the app officially closing on January 1, 2026.

Insightful Quotes

A Yellow Card spokesperson shared, “This was a strategic decision driven by strong and growing demand from businesses. By focusing fully on our B2B Institutional Suite, we can deepen our core strengths, scale faster, and deliver the institutional-grade infrastructure that businesses – and by extension, consumers – rely on.”

The firm added, “The demand for our B2B solutions continues to grow at a substantial pace, and our operational scale reflects that… They rely on us for a full stablecoin infrastructure stack — from payment rails to fiat settlement and institutional-grade custody solutions. That’s what we’re now focused on exclusively.”

Some Context on the Move

Founded by American entrepreneur Chris Maurice in 2019, Yellow Card reported processing a staggering $3 billion last year. Maurice explained that the shift to B2B was largely because managing retail users proved costly with slim profit margins.

Now, the focus is on their tech stack, integrating legacy financial systems and stablecoins to allow seamless crypto and fiat transactions for businesses. Partnering with global payments giant Visa earlier this year, Yellow Card aims to expand Visa’s stablecoin offering throughout Africa utilizing its existing infrastructure.

A Glimpse into the Future

As Yellow Card moves forward, aligning with industry giants and adjusting its business model, this marks a significant step in reshaping the financial landscape across Africa. The firm’s story is one of agility and vision, as it adapts to the dynamic world of cryptocurrency.