Chinese Imports Boost Lincoln’s Retail Sales to Two-Decade High

The Rise of Lincoln: China’s Surprising Role

Buckle up, folks. Imagine Lincoln, a name everyone’s heard, making an imprint so massive even the Big Apple’s skeptics want in. Now, who would have thought the shot in Lincoln’s arm would come courtesy of China? We’re not talking sales to China but a little crossover that’s turned many heads.

Nautilus: The Unexpected Star

Nautilus, straight out of the Changan Hangzhou Assembly Plant, isn’t just another name in Lincoln’s lineup—it’s the jewel. It strutted into the fourth quarter, sales rocketing 88% to 10,241. Wrap your head around this whopping 50% annual jump, bagging 36,544 units for the year. What’s the deal? It’s all about power and options.

So yeah, with that turbocharged four-cylinder engine dishing out 250 hp, it’s a dream. But wait, stack it next to the hybrid version—310 hp strong and sipping fuel at 30 mpg in the city—it’s clear why 39% are choosing green.

Lincoln’s Winning Streak

Lately, Lincoln’s been on an absolute tear. With a shiny new Aviator facelift driving up sales 62.3% to 25,235 units, they’re not slowing down. Even the seasoned Corsair had quite the glow-up, lifting sales 12.8% to 27,513. But hey, not every story’s a fairy tale. The esteemed Navigator dimmed a little, dropping 11.5%, closing out with 15,531 units.

The Future on Wheels

You know what they say, "A change is gonna come." Lincoln’s tweaking its stars. Get ready for a fresh Navigator, pulling up this spring. Those digits, though—$99,995 plus a $1,995 destination fee. Contrast that with Cadillac’s Escalade (55-inch display and tagged at a nifty $87,595), and wallets might feel the pinch. But hey, luxury isn’t cheap.

Lincoln in Numbers

Let’s talk metrics. Lincoln’s chalked up a 28.1% leap, touching 104,823 units. Yo, it’s their grandest retail year since a rocking 2007. The stars aligned—new models, strategic imports, and a pinch of that old Lincoln magic.

• Sales Growth: 28% rise last year, capped at 104,823.
• Aviator’s Surge: Up by 62.3% to 25,235 units.
• Nautilus Demand: Hybrid option snagged 39% of buyers.

From these figures, it’s clear: Lincoln’s north-star is shining bright, thanks in large part to their knack for blending innovation with a dash of old-school charm.

Wrap Up

So there you have it—a little car company with a big international play, revamping its arsenal with a tip of the hat to distant allies. As the road unfolds, let’s see if Lincoln’s magic holds sway in the bustling theater of automotive legends.