Sean Cheyney Appointed as Global Head of Retail Media
- October 23, 2024
- Posted by: Regent Harbor Team
- Category: Business
Contents
New Kid on the Block: Sean Cheyney’s Rise at Vistar Media
Pull up a chair, folks, because things are shaking up in the world of advertising, and it’s happening right under our noses in New York City. The news? Vistar Media, a solid player in the DOOH (that’s Digital Out-Of-Home for those in the know) advertising scene, has just rolled out a new gig: global head of retail media. And who’s stepping into those shiny new shoes? None other than Sean Cheyney. Announced in a press release on October 23, 2024, this move sets the stage for exciting development in advertising as we know it.
Who Exactly is Sean Cheyney?
Sean Cheyney isn’t just any guy off the street. He’s a seasoned media maven, batting over 20 years in the game. At CitrusAd, he wore many hats, including the big one: EVP of global retailer sales. Under his watch, they grew, got acquired, and swapped names to Epsilon Retail Media. It’s safe to say, Cheyney knows a thing or two about shaking things up and making them stick.
Retail Media: The New Frontier
The chatter isn’t just about fancy titles, though. Retail media networks are the new frontier in advertising circles. Eric Lamb, the big guy at Vistar Media’s enterprise solutions division, made it clear in the press release: "Retail media networks are transforming the advertising landscape." They’re opening doors for brands ready to step beyond the confines of digital ads and banners. For those of you scratching your heads, think about targeting consumers where they’re actually spending.
The Vistar Advantage
Getting from point A to point B in the sprawling world of retail advertising is no small feat. But with Vistar’s programmatic aces up its sleeve, Cheyney sees a golden opportunity. "By leveraging Vistar’s powerful programmatic solutions," he says, "we can help retailers unlock new revenue streams while giving brands more ways to connect with shoppers along their entire journey." In other words, Vistar isn’t just about keeping pace; it’s about setting the pace. Retailers, brace yourselves for a whole new realm of engagement with your customers.
| Key Players | Position | Role in Industry |
|---|---|---|
| Sean Cheyney | Global Head of Retail Media at Vistar | Innovating retail media strategy |
| Eric Lamb | SVP, Enterprise Solutions at Vistar | Pushing for retail media transformation |
| CitrusAd | Former Company for Cheyney | Grew into Epsilon Retail Media |
Why New Yorkers Should Care
Now, you might be wondering what all this means for you while dodging through Times Square. Well, think about the plethora of ads you encounter every single day. With retail media networks growing, brands will start speaking a language that resonates with New Yorkers on their daily grind—whether you’re buying a bagel or strolling through Central Park. This fresh approach means ads are not just noise; they’re part of the city’s heartbeat.
What’s Next for Vistar?
With Sean Cheyney at the helm, Vistar’s future seems bright and bustling. While the rest of the world is still dialing into digital, Cheyney and the crew are taking the plunge into something bigger. Transforming how businesses interact with consumers in the out-of-home space is on the horizon, and it’s not going away anytime soon.
In conclusion, as Cheyney steps into his new role, Vistar Media is well-poised to steer the retail media ship into uncharted waters. And in a city that never sleeps, there’s little doubt that such innovations will keep the Big Apple on its toes. Stay tuned.
