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A Big Apple Take on New Primal’s Meteoric Rise

From Charleston to New York, New Primal is making waves. Yeah, we’re talking about the meat snack folks who are transforming snack time for the modern clan. It’s no surprise they’ve pulled ahead with a jaw-dropping 51% CAGR since 2022. Ready to hit a $100 million sales milestone by 2026, they’re a force to be reckoned with. Don’t believe me? Check out [New Primal](https://newprimal.com/).

The Aldi Effect: Making Clean Protein the New Normal

New Primal waltzing into Aldi is a real game-changer. With plans to roll out their Snack Mates Chicken & Maple Mini Meat Sticks, they’re aiming to reach every corner of America. This move is not just about snacks; it’s about providing clean, premium nutrition to everyone without blowing the budget. Founder Jason Burke couldn’t be prouder. “We’re making clean protein accessible to every American household,” he shares.

Scaling Up: Meet the Poultry Pivot

Chicken is king. At least, that’s what the [USDA](https://ers.usda.gov/data-products/charts-of-note/chart-detail?chartId=113119) predicts for 2026. As beef plays hard to get, New Primal wisely pivots to all-natural poultry, grabbing a hefty market share. How are they handling the demand? Here’s the lowdown:

• Production Power: Whipping up three million meat sticks a month and ramping up fast.
• Automation Investment: Big bucks on high-tech gear to keep prices steady and stocks flowing.
• Retail Depth: You’ll find them in giants like Kroger, Aldi, Target, and Whole Foods. Name a store, they’re there.

The Snack Mates Craze

Snack Mates isn’t just another snack line; it’s a movement. While the meat snack industry ambles along, this line is skyrocketing with a 92% CAGR. Steering away from beef jerky tough-guy vibes, New Primal offers kid-friendly, protein-packed snacks that modern households crave.

Disrupting the Old Guard

On Amazon, New Primal is the second-leading natural meat snack brand. With a female-led team, they’re shaking up an old-school market. Their expansion isn’t just regional; they’re hitting big with Aldi and Kroger and making moves in high-volume spots like Sam’s Club and BJ’s. They’re not just selling snacks; they’re redefining the category. Want more? Dive into their world at [newprimal.com](https://newprimal.com/).

About New Primal: Where Quality Meets Fun

Founded by Jason Burke in 2012, this Charleston-based brand proves that snacks can be healthy and tasty. Offering a lineup of high-protein, low-sugar treats crafted from top-notch ingredients, New Primal keeps things exciting with flavors everyone in the family will dig. Check them out at [newprimal.com](https://newprimal.com/).

For any media inquiries, give Marissa Lapointe from Rachel Kay Public Relations a shout at 407692@email4pr.com.

See the complete coverage and multimedia at [PR Newswire](https://www.prnewswire.com/news-releases/new-primal-set-to-eclipse-100m-sales-milestone-in-2026-announces-40-retail-expansion-and-multi-million-dollar-infrastructure-scaling-302662052.html).