Choice Financial Group Appoints Ex-Aon Executive as EVP and Chief Growth Strategist
- February 4, 2025
- Posted by: Regent Harbor Team
- Category: Finance

Contents
Choice Financial Group Welcomes Jon Pace
Virginia Beach, Va., February 4, 2025— Just when you thought you knew all the big players in the finance world, Choice Financial Group (CFG) makes their move. Guess what? Jon Pace just walked through their door, ready to take on a new gig as Executive Vice President and Chief Growth Officer. This news practically screams "get ready, world!"
Who’s the New Guy?
A Powerhouse Resume
Meet Jon Pace. Before CFG, Pace was the sharp mind behind the scenes at Aon’s Strategy & Technology Group. The guy was the Managing Director, steering the Health & Benefits ship for Aon’s strategy consulting arm. That ain’t small potatoes. In fact, he’s got a 30-year track record in the insurance biz, racking up experience at big names like Marsh, Mercer, and Aflac. If there’s one thing Pace knows, it’s how to sell like a New Yorker in Times Square.
Entrepreneurial Streak
Pace is no stranger to the grind. As an entrepreneurial leader, he’s nailed it in sales management, P&L oversight, and talent development. Networking? It’s practically his second language. His knack for fostering relationships makes him a natural fit at CFG, especially since they’re all about growth through people-first partnerships.
What CFG’s Bigwigs Have to Say
The CEO’s Take
Robert J. Hilb, President & CEO, gave his two cents on the latest hire, "Jon’s appointment isn’t just a win for us—it’s a game-changer. He’s not just joining the team; he’s upgrading it, turbocharging our sales organization and growth strategies." If you’re thinking CFG’s growth pace is about to shift gears, you’re spot on.
The Bigger CFG Picture
CFG’s Game Plan
CFG isn’t your run-of-the-mill property & casualty and employee benefits insurance agency. They’re backed by the financial muscle of Northlane Capital Partners, which has a staggering $1 billion in committed equity capital. CFG’s game plan? Expand like there’s no tomorrow with a blend of organic growth and sharp investments. They’ve set up shop with 45 offices across 20 U.S. states. Virginia Beach might be home, but CFG’s reach is practically coast to coast.
- Insurance Coverage: Property & Casualty + Employee Benefits
- Equity Backing: Over $1 Billion
- Headquarters: Virginia Beach, VA
- Offices Nationwide: 45 in 20 states
Get in Touch
Got visions of an agency partnership dancing in your head, or maybe a media inquiry gnawing at you? Here’s who to drop a line to:
For Agency Partnerships
- Robert J. Hilb, President & CEO
Email: bob.hilb@choiceins.com
For Media Inquiries
- Alexandra Pfaff, Director of Marketing
Email: alexandra.pfaff@choiceins.com
For more deets and to feast your eyes on some multimedia goodness, head to the original press release.
So, keep your eyes peeled for CFG as they step into the limelight with Jon Pace leading the charge. Something tells me they’re just getting started.