Bengals and Fanatics: A New Era for Stadium Retail

The Love Story Continues

Picture this: the Cincinnati Bengals and Fanatics are taking their partnership to the next level. Think of it as the NFL version of a power couple making it Instagram official by expanding their horizons.

From Online to On-Ground

Previously, Fanatics was just behind the digital scenes, managing the Bengals’ online retail shop. Now, they’re moving onto the turf of Paycor Stadium, running every shopping hotspot. This is like moving from the suburbs to a stylish downtown loft.

Big Plans, Bigger Dreams

Ed O’Brien, the smooth talker from Fanatics, is excited about this deeper connection. “Our shared vision is to create a retail experience that matches the energy and excitement Bengals fans bring to every game,” he gushes. If you’ve ever been to Cincinnati, you’ll know that’s no small feat.

Shopping Experience: Next Level

Once Fanatics takes the reins, expect a retail experience that’ll make even the most experienced shopper swoon. Imagine a world where you can grab a customizable jersey, pressed in-store, while catching the latest game highlights on LED screens. Pretty cool, right?

Here’s what’s in store:

• Exclusive Offerings: Jerseys, headwear, and more from top brands like Nike, New Era, and Ohio’s own Homage.
• RFID Technology: Say goodbye to long lines. This new tech means you’ll be in and out faster than you can say “Who Dey Nation.”

A Makeover

Renovations are on the horizon before the 2026 NFL season. The 11,000-plus square foot main team store will get a facelift, complete with digital panels and those sleek LED screens we were talking about.

A Perfect Match

The Bengals’ stadium director, Duane Haring, sums it up: “Fanatics’ scale and expertise in the merchandise space give the Bengals more ability to offer great products and a retail experience.” Talk about relationship goals!

Stay in the Loop

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With this new partnership, Bengals fans are in for a retail experience as electrifying as a game-winning touchdown. Don’t miss out!