What’s the Buzz? Apple’s iPhone Pocket

Ah, London may have broken the news, but New Yorkers are all ears. Apple’s at it again, and this time they’ve teamed up with none other than fashion designer Issey Miyake. Forget cutting-edge tech for a minute; they’re serving us a knitted accessory they’re calling the “iPhone Pocket.” This little creation is “born from the idea of creating an additional pocket,” and it’s turning heads faster than a yellow cab in rush hour. Apple dropped this juicy tidbit on us Tuesday.

The Design: A Little Extra Pizzazz

Apple’s not just throwing random stuff at us; there’s thought here, folks. Designed to fit any iPhone, this fancy Pocket hits shelves Friday. It promises a symphony of colors to let you express your unique flair. And you know what Molly Anderson, Apple’s VP of industrial design, said? The Pocket “celebrates craftsmanship, simplicity, and delight.” It’s got a recognizable silhouette that offers a new way to tote your iPhone, AirPods, and other daily must-haves.

The Price Tag: A Jaw-Dropper

But wait, it’s Apple. So naturally, we’re talking prices that could buy you a week’s worth of lunches at Katz’s. The short version of this “piece of cloth” goes for $149.95, while the long one will set you back $229.95. This isn’t the first time Apple’s prices made people do a double-take.

Some critics are sounding off online. One X user quipped, “$230 for a cut-up sock. Apple people will pay anything for anything as long as it’s Apple.” The resemblance to Iconic fashion moments isn’t far off either. People are comparing the Pocket to Sacha Baron Cohen’s lime-green mankini. One can’t help but laugh at those side-by-side pictures going viral.

Expert Opinion and The Fashion Connection

And let’s not overlook the experts chiming in. Tech analyst MG Siegler had his two cents to offer via his Spyglass newsletter. He’s calling it “an insanely expensive sock,” though he also notes Miyake’s special link to Steve Jobs. Jobs adored Miyake’s designs, so there’s some legacy action happening here.

The intriguing part? Siegler believes this Pocket is pushing the wearable iPhone trend. Think of how it started with runner’s armbands long ago. Now, Apple’s pushing more personalized daily wearables like the iPhone Crossbody Strap — a $59 dollar accessory from earlier this year.

The Fashionable Future?

So, what’s the takeaway? Siegler sums it up nicely. This Pocket is more than an accessory; it’s a splash of color for your outfit. New Yorkers love a good statement piece, and Apple’s latest is definitely sparking conversation.

For now, we’re left to decide if this knitted creation is sartorial genius or just another fancy, overpriced Apple accessory. Either way, it’s all eyes on Apple—until the next big thing grabs our attention, naturally.