Ahold Delhaize USA Introduces Upgraded Audio Solutions for Retail Media

## The Empire of Grocery Meets the Tunes of Retail

When grocery shopping becomes an entire experience, there’s a New York minute where AD Retail Media steps into the spotlight. As the [advertising powerhouse of Ahold Delhaize USA](http://www.adretailmedia.com/), they’ve partnered with Vibenomics, a Mood Media company, to whisper sweet nothings (and lots of something) into the ears of unsuspecting grocery-goers. The aim? To marry the art of the shop with a symphony of sound, crafting an in-store audio experience that’s as omnipresent as a good bagel shop in the city.

### A Strategic Symphony for Consumer Engagement

Now you might wonder, why all the fuss about music in grocery aisles? As [Bobby Watts](#), Senior Vice President of AD Retail Media, asserts, “Enhanced audio provides even more opportunity for our partners to inspire customers during their shop.” Imagine this: As the world’s hustle and bustle seeps into the stores, retailers can now instantly mix cool beats with hot promo offers. If it’s sweltering outside, AD Retail Media’s audio can ebb and flow with the temperature, ushering in a cooling soundscape to nudge patrons towards refreshing delights.

#### The Vibenomics Effect: Elevating Store Experiences

Paul Brenner, Senior Vice President at [Vibenomics](#), lays out the importance of the collaboration. With advancements in their ‘jingle and chime’ tech, stores can dive deeper into analytics, measuring who’s hearing what, when, and why. It’s like jazz music tailored for every aisle, fine-tuned for every shopper, without missing a note. Spots play twice per hour, catching the attention of customers who spend an average of 30 minutes per visit—a perfect pitch for any product launch.

### Connected Store Initiative: The Rooftop Chapter

But the audio waves are only a part of AD Retail Media’s symphony. Their Connected Store initiative aims to enhance omnichannel experiences from in-store to off-site. It’s a strategic gambit, akin to Broadway’s seamless blend of sound, vision, and story. By orchestrating these platforms into a unified chorus, the possibilities are as endless as a subway map.

#### Meet the Orchestrators: Ahold Delhaize USA

AD Retail Media, supporting titans like Food Lion, Giant Food, and Stop & Shop, knows a thing or two about scale. With over 2,000 stores and millions of weekly transactions, they’re not just playing a tune—they’re conducting an entire symphony. With $59 billion in annual sales, this beat isn’t stopping anytime soon.

### Closing Thoughts: Sounds of Tomorrow

As these retail giants embrace their inner DJ, creating playlists that cater to each shopper’s whims, they not only boost sales but also redefine the shopping narrative. What once was a necessity now becomes a sweet melody, playing on the rhythm of life.