Sam’s Club Steps Up the Retail Media Game

So, what’s the latest scoop from [Sam’s Club](https://corporate.walmart.com/about/samsclub)? They’ve decided it’s time to go big or go home with their Member Access Platform (MAP). They’re not just dipping their toes—they’re diving right into expanding their retail media network. This isn’t your typical retail hustle; it’s all about jazzing up data tools for mobile, onsite, offsite, and in-club engagement.

Creating a Seamless Shopping Experience

Picture this: a “Retail Experience Network.” That’s Sam’s Club’s latest brainchild. They’re crafting personalized experiences and serving up measurable outcomes for brands. It’s all about engaging the customer right from the start. Whether you’re casually scrolling online or strolling through their aisles, you’ll feel like they’re right there with you. [Harvey Ma](https://www.linkedin.com/in/harveyma8), VP and GM at MAP, says it best: “A seamlessly connected, omnichannel experience designed to drive awareness, deepen loyalty, and boost conversions.”

Introducing Data Tools That Pack a Punch

What’s the new ace up MAP’s sleeve? Well, it’s this data tool called Brand Lift. It digs into brand preference, favorability, and purchase intent. With such insights, advertisers can refine their campaigns so you get ads that aren’t just noise. Plus, there’s a Customer Lifetime Value (CLTV) measurement. It’s perfect for brands to play the long game and see a serious return on their media strategies.

Enhanced Tools for a Deeper Dive

And, it doesn’t stop there. Multi-Touch Attribution (MTA) now helps brands figure out how different touchpoints contribute to conversions. Enter Propensity Modeling with Signal Fidelity, powered by AI and machine learning. It’s a game-changer, allowing advertisers to hit just the right audience with precision.

Leveraging Influencers and AI Magic

Sam’s Club isn’t just about numbers and stats. MAP is gearing up to roll out influencer and creator-led content that feels genuine and relatable. They’re hopping on the AI wagon too, with tools that make search smarter and product discovery so personalized, you’ll think they can read your mind.

Why Walmart is Making Bold Moves

Sam’s Club’s parent company, [Walmart](https://www.walmart.com/), has been amping up its digital advertising moves in a showdown with [Amazon](https://www.amazon.com/). They’re all about staying ahead in that race for digital ad dollars. Around the time this all started happening, Sam’s Club was already paving the way by pioneering ads through a mobile self-checkout app.

A Changing Retail Landscape

Meanwhile, Walmart Connect has shown that in-store platforms can majorly pump up brand exposure. This is true even for companies who aren’t on Walmart shelves, like financial firms and restaurants. So, the script is clear: It’s all about getting your brand out there in innovative ways.

| Feature | Description |
|———|————-|
| Brand Lift | Data on brand preference and purchase intent |
| CLTV | Long-term ROI strategy tool |
| MTA | Understands contribution of different touchpoints |
| Propensity Modeling | Uses AI for precise audience targeting |

These expansions align with Sam’s Club’s vision that, “MAP is building more than media campaigns — we’re creating meaningful experiences that deliver real value.” So, whether you’re a brand or a shopper, the message is clear: there’s a new wave of retail experience in town.

For more on what’s shaking in the retail and advertising world, check out [advertising](https://www.pymnts.com/tag/advertising/), [data analytics](https://www.pymnts.com/tag/data-analytics/), and more!