Walmart and the ChatGPT Shopping Revolution

The AI Angle

Amidst a shaky quarter, Walmart’s ad business skyrocketed by 46% in Q2. CEO Doug McMillon is keen on ad profits, but this new AI deal could shake things up. Walmart is getting cozy with ChatGPT, diving into the future of shopping. What’s their game plan?

Ecommerce 2.0: ChatGPT and Walmart

For years, online shopping meant a search bar and endless item lists. That’s yesterday’s news. As McMillon puts it, shopping is morphing into “multi-media, personalized and contextual.” Enter their AI move with OpenAI. Now, Walmart lets you make purchases straight from ChatGPT. This could redefine retail.

Questions on the Horizon

Could this change impact traditional retail media’s profitable ads?

• Alternatives vs. Answers: Will users get alternative product suggestions like before? Or is a single Walmart product the new “answer”?
• Retail Partners: How does ChatGPT juggle multiple retailers like Amazon and Target without stepping on toes?
• Consumer Behavior: Will shoppers adapt to this? Digiday suggests it appeals to some, but the coming holiday season will tell more.

Andrew Lipsman from Media, Ads + Commerce thinks AI could boost retail media if it spurs more online shopping. Yet, will it evolve consumer habits enough to matter? That’s the million-dollar question.

Antennas Up in Streaming Wars

The measurement guru, Antenna, is in the spotlight. Tracking wins and losses in the “Streaming Wars,” it offers insights on subscription flux. Their new tool, Antenna Subscriber Views, not only checks which shows attract viewers but also reveals what’s causing them to jump ship.

Could this be a new ad sales tool?

Media giants might use these insights to bundle advertisers with popular shows. A strategic shift is on the horizon. Expect changes in how streaming giants approach ad placements.

Matter’s Media Buzz

Lastly, you gotta hear this – Jordan Matter and his daughter Salish’s YouTube success is no small feat. Their influence is so massive that a NJ Mall almost went nuts during the launch of her new Sephora skincare line. Reminiscent of Beatlemania, right? Check out my podcast episode for the full scoop.

Walmart, Antenna, and influencers – they’re all shaping the future of commerce and media. Are you ready for the ride?