Amperity’s AI Report: How Retail Is Embracing the Future

Amperity, famously known for their top-notch AI-powered customer data cloud, just dropped their 2025 State of AI in Retail report. And yes, it’s everything you’d expect from a data dynamo!

The AI Surge in Retail

Retailers, it seems, can’t get enough of AI. A survey of 1,000 retail professionals from marketing, IT, data, and executive roles reveals the enthusiasm. A hefty 45% are on the AI train daily, or at least several times a week. Incredibly, 97% plan to either maintain or pump up their AI investments next year. Still, only about 11% of them feel ready to deploy AI at significant scale.

The CDP Advantage

Customer Data Platforms (CDPs) are proving a game-changer:

60% of CDP-equipped retailers are AI-active daily (a stark contrast to 29% without).
35% leverage AI for data preparation in marketing and analytics (compared to 9% without).
22% have fully adopted AI across multiple business sectors (vs. 10% without).

Clearly, having a CDP means you’re playing a different ball game.

The Missed Opportunity: Customer-Facing AI

Now, here’s the twist. Despite 63% thinking AI enhances loyalty and 65% being sure it boosts lifetime value, only 43% employ AI in customer-facing roles. Think chatbots or personalized marketing. What’s more, a mere 23% use it for production tasks like resolving customer identities or prepping marketing data. That’s a ton of untapped potential!

Challenges Still Loom

But hold up, it’s not all peachy. The report spills the beans on a few persistent challenges:

58% complain about fragmented or incomplete customer data.
46% are worried about the high cost of AI tools.
35% admit to a lack of technical expertise.
Only 21% feel very confident in handling customer data effectively.

Bridging the Gap with Amperity

Amperity steps in as the hero retailers need. They offer solutions that unify fragmented data, identify customer patterns accurately, and make insights accessible. This foundation empowers retailers to move and compete like pros. With scalability and privacy-centric activation, Amperity’s Customer Data Cloud transforms data into a growth engine, driving personalized experiences and smarter decisions.

The Shift to Scaled Execution

Experts like Tapan Patel, a research director at IDC, underline the pivotal shift in retail. AI is moving from experimental phases to scaled execution. Retailers embedding AI into core workflows—like supply chain and merchandising—are setting new standards.

For all the juicy details and strategic insights, dive into the complete 2025 State of AI in Retail report. See how trailblazers are tapping into customer data to bridge the gap between AI dreams and business triumphs. Don’t let the AI wave pass you by; take action and thrive in this dynamic market!