Disney Establishes New Division Dedicated to AI and Mixed Reality Innovation

The Magic of Technology at Disney

Can you picture this? Disney’s delving into new technology magic with gusto! They’re cooking up something fresh, like a bagel right out of the oven, by creating a new hub to keep all things tech-wise.

The Office of Technology Enablement: A New Chapter

Embracing Innovation

Disney, always the forerunner in mixing dreams with tech, is setting up the Office of Technology Enablement, or OTE, if you want the short version. Jamie Voris from Walt Disney Studios, a tech whiz, will be the brains behind this operation. He’s reporting directly to Alan Bergman, Disney Entertainment co-chair, while Eddie Drake steps into Voris’s shoes for the film division.

Now, don’t confuse things here. This new unit isn’t hogging all the AI and mixed reality projects. Nah, its mission is way more sophisticated than that.

Strategic and Responsible Techie Moves

According to Bergman, the OTE is meant to keep tech usage not only strategic but also responsible. Ensuring everything connects with Disney’s values is the focal point. He made it clear in a note to Disney staff, "Our ability to remain at the forefront of technological advances will only be more critical as we move forward."

Now you might wonder, how big is this gang? Word on the street—otherwise known as TheWrap—is that this team is starting lean but will bulk up like a bagel over time. However, staying under 100 members is the sweet spot, so don’t expect a metropolis of techies.

Disney’s Tech Odyssey: Embracing AI and XR

Charting New Waters

As Reuters revealed, this new division is born out of Disney’s recent AI push, which is set to revolutionize how they crank out creativity beyond just the visitors and fans. Who knew the future of Mickey could look so, well, futuristic?

Bergman emphasized, "The pace and scope of the advances in AI and XR (extended reality) are profound and will continue to impact consumer experiences." It’s no small beans. It’s like bringing Broadway to your smartphone, but cooler.

The Road Ahead

Unlocking Opportunities

As soon as you can say "NYC pizza," OTE’s getting busy with Disney folks, plotting how to wield tech like maestro conductors. “We are excited about the opportunities these efforts will unlock for Disney,” Bergman concludes with the type of optimism you’d expect from someone staring at a skyline full of opportunities.

In essence, this new tech-savvy unit harmonizes imagination with the kind of innovation that only Disney can conjure, making sure they’re always steps ahead in the game. After all, New Yorkers appreciate staying ahead of the curve, and so does Disney.