Companies Join the Excitement with BB Business Challenge

# The BolderBoulder Business Buzz

## The Charm of Pearl Street

Now, if you’re strolling down delightful Pearl Street in Boulder, you’d be hard-pressed not to pop into [Jones + CO Modern Mercantile](https://shopjonesandco.com/). It’s this adorable spot where women’s clothing, home goods, and jewelry come with a sustainable twist. It’s the kind of place that feels like a community hub, lovingly curated by Emily Howenstein and the team.

## A Dose of Friendly Competition

As the famed [BolderBoulder](https://www.bolderboulder.com/) looms ahead, businesses across Boulder are gearing up for that exhilarating burst of foot traffic. But this isn’t just about a bump in sales. Oh no, it’s a chance for some healthy rivalry. Enter the BB Business Challenge, a battleground where local businesses duke it out for some pretty fantastic bragging rights.

## Let’s Get Ready to Rumble

For Memorial Day’s iconic race, companies lock horns across five categories. It doesn’t matter if you’re under 30 or bustling with over 751 employees, there’s a spot for everyone. Teams contend for speed, participant numbers, and even creative selfies at the finish line. Who knew running could be packed with so much flair?

## On the Route to Recreation

Jones + CO isn’t just any spectator. Their storefront is right along the race route, making them prime contenders for the 2025 BB Business Challenge. Aaliyah Young, operations director, couldn’t be more thrilled. “The Slip ‘n Slide, some Jello shots, and popping back into the shop for a mini party?! It’s the cherry on top at the race’s final stretch.”

## Beyond the Retail Walls

It’s not just about the race for these teams. For Howenstein, being part of this community-centric hustle goes beyond shop hours. “We love getting outside and doing stuff. Honestly, spending time together is the highlight, whether it’s work or play.”

## Fostering Connections

This challenge isn’t just a fun romp; it deepens bonds. Aaliyah beams watching her team forge friendships that stretch beyond their roles. “Seeing all my girls build camaraderie outside the store? That’s golden.”

## Join the Ranks

Thinking of throwing your business into the mix? Dive right in by [signing up here](https://www.bolderboulder.com/bolderbusinesschallenge/). The camaraderie, adrenaline, and maybe even a trophy await!

## Community Spirit with Denver7

Did you know that Denver7 stands as a proud sponsor of the BolderBoulder? Their mission is clear, from listening to stories to making tangible changes in the community. Check out how they’re making waves in the [featured videos](https://www.denver7.com/news) above. Their commitment: steadfast and inspiring.

Here’s to seeing you at the race and beyond!