Apple Enhances Business Customer Engagement Tools

October 16, 2024
UPDATE

# Apple Expands Tools to Help Businesses Connect with Customers

You know how it is in New York; everyone’s moving fast and talking faster. Well, Apple’s caught up with that pace, bringing a game-changer to the table for businesses — and we’re all ears.

## Here’s the Scoop
For the first time ever, businesses globally can engage over 1 billion Apple users without needing physical store space. It’s all thanks to [Apple Business Connect](https://www.apple.com/business/connect/?campaignId=7103).

David Dorn, a big shot at Apple’s Internet Software wing, says, “We’re pumped to let businesses, virtual or not, shine in the Apple universe.” Apple wants to give them the tools they need to ace customer engagement, boost trust, and skyrocket growth.

### The Toolbox
So, what’s the deal? Businesses can now manage their brand presence across Apple’s ecosystem. Apple Maps, Wallet, Mail — you name it, you can bop your way in. And they’ve been getting cozy with these updates since last year.

Here’s what’s cooking:
– **Location Place Cards:** Get your photos and logos in the mix and push for direct actions like ordering food or booking a table.
– **Branded Visual Identity:** This is for the folks without brick-and-mortar; your brand can still be the talk of the town.

## Hot New Features

With the latest revamp, Business Connect adds fresh twists. Businesses can punch up their visuals in Mail, Phone apps, and Tap to Pay on iPhone.

– **Branded Mail:** Your brand name and logo in emails help cut through the clutter. It whispers (no, yells) that you’re legit.
– **Tap to Pay on iPhone:** This one’s a winner. Swap that boring category icon for your sleek logo. Show customers who they’re swiping their cards for.

### Looking Forward
Next year comes a juicy update — [Business Caller ID](https://www.apple.com/newsroom/). A name, a logo, a department — all popping up on your screen, so you don’t mistake them for a spammy cousin.

## Get Onboard

So, wanna jump in? Registering’s a breeze. Virtual shops, services, or online gigs, just use that Apple Account or start fresh. Head over to the self-service site, from any gizmo you fancy.

Once you’re in, it’s playtime. Customize your brand, it’s free as air. If you’re handling multiple locations, rope in listing agencies like DAC Group or Yext.

Need a hand? Check the [user guide](https://support.apple.com/guide/apple-business-connect/welcome/1.0/web) or talk to [Business Connect support](https://idmsa.apple.com/).

## Contacts for the Curious

For press insights, reach out:

– **Julia Schechter**
[Apple](https://www.apple.com/newsroom/2024/10/apple-expands-tools-to-help-businesses-connect-with-customers/mailto:ja_schechter@apple.com)
– **Apple Media Helpline**
[media.help@apple.com](https://www.apple.com/newsroom/2024/10/apple-expands-tools-to-help-businesses-connect-with-customers/mailto:media.help@apple.com)

Apple is laying down an offer too tempting to resist. With tools this sharp, businesses can leap into the future and connect with the folks who matter most. In a city that never stops, you better be on your A-game; Apple’s showing you how.