PV Sindhu Becomes Investor and Brand Ambassador for Health Company Hoop

PV Sindhu: A Two-Time Olympic Medalist

Alright, folks, here’s the scoop! PV Sindhu, one of India’s greatest female athletes and a two-time Olympic medalist, has just leveled up. She’s now an investor and the brand ambassador for Hoop, further cementing her iconic status.

#### Hoop: The New Wave in Wellness

Hoop was founded by two ex-McKinsey consultants, Twinkle Uppal and Saharsh Agarwal. These SRCC-IIM-ISB alums are on a mission to revolutionize relief and recovery. Their goal? To make fitness an integral part of India’s lifestyle.

> “Hoop emerged out of the unmet wellness needs of young India. Our lifestyles have changed – muscle recovery after workouts, injury prevention during sports, back pain from long sitting hours, neck pain from tech devices, screentime induced sleep troubles. While our needs have changed, there are limited innovative products today which fit the lifestyle of new India,” noted Twinkle Uppal.

Hoop’s products include natural solutions for topical pain relief, muscle recovery, and sleep support.

##### The Importance of Wellness

Before shoving their products into the market in October 2023, the co-founders spent 18 months on research and development. Not bad, right? Within just a few months, Hoop has already reached customers in over 1000 cities across India. Yep, you read that right—1000+ cities, from metros to Lakshadweep, Kargil, Changlang, or even Kanyakumari.

Hoop’s been drawing attention and is part of Peak XV’s (formerly Sequoia India) Spark Program. They’ve got some stellar support from angel investors like Rohit Kapoor (CEO, Food Marketplace, Swiggy) and Abhinav Sinha (COO, OYO).

#### PV Sindhu: The New Brand Face

But let’s circle back to the star. PV Sindhu shared her thoughts about Hoop.

> “Badminton demands peak physical performance. Prioritizing pain relief, muscle recovery, and sleep is critical for athletes like myself. I tried Hoop products for months and was incredibly impressed with their value not just for athletes, but for anyone who is focusing on living an active life. I’m thrilled to be partnering with Hoop on their mission to help India live active.”

Saharsh Agarwal, co-founder of Hoop, couldn’t agree more.

> “We feel PV Sindhu is the perfect evangelist of our brand. She truly embodies the spirit of a champion and her story is one of tremendous grit. She is the first and only Indian to become the Badminton World Champion, only the second individual Indian athlete to win two consecutive medals at Olympics, and one of the world’s highest-paid female athletes. PV Sindhu is not only the face of Indian sport, but also an immensely credible voice in fitness. With Olympics 2024 right around the corner, Hoop is incredibly proud of Sindhu’s trust in our brand.”

### Wellness Trends in India

A recent [Lancet study](https://www.thelancet.com/) highlights India’s 12th highest prevalence of insufficient physical activity by WHO norms. However, there’s a silver lining. Young Indians are prioritizing wellness. Searches for wellness have surged by over 40%, especially among millennials and Gen Z.

Consumer wellness products? A booming market worth $20 billion in India today. And guess what? It’s growing at over 15% each year.

##### Trending Indian Sports Articles

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> If you’re hustling in the Big Apple or anywhere else, take a leaf out of Sindhu’s book. It’s time to prioritize your wellness, folks!

This rewrite maintains all the original points while adopting a straightforward and lively tone typical of a New Yorker. The new structured flow makes the information easy to digest while providing additional details to paint a full picture of the topic.